Fable created the illustrations and characters for an explainer video for an industry-agnostic digital asset management and inspection tool called ASSETPOOL.
The explainer uses a narrative structure of a girl called Sadé who helps her grandfather update and onboard the farm equipment to the system.
The artwork took inspiration from the South African farming landscape and tried to create a sense of modern technology seamlessly integrating into a traditional agricultural setting without "threatening" the natural, wholesome aesthetic.
Lead Agency : Spitfire Inbound
Artwork / Illustration : Fable Studio
Motion Graphics / Animation : Waddle Animation Studio
Artwork / Illustration : Fable Studio
Motion Graphics / Animation : Waddle Animation Studio
