The South African National Blood Services (SANBS) provides an essential service within South Africa and is rated amongst the best in the world in the provision of blood and blood products.
Fable Studio, Seven Trans-Media and Waddle Studio have worked with the SANBS to animate their unique illustration style and have extended the artwork to communicate events like coming back to work after COVID-19 lockdowns or celebrate events like International Nurses Day and, most importantly, appeal to South African's to donate blood when the SANBS blood stocks are critically low.
These videos were circulated internally and on SANBS's social media over the course of International World Quality Week. The theme for 2021 was "Sustainability: Improving Our Products, People and Planet." With the emphasis being on the importance of quality in sustainability and influence on environmental, social and governance (ESG).